Pragati
A national level B-Plan competition that looked, felt, and functioned at scale.
The Challenge
Pragati, a national-level Business Plan Competition hosted by SFIT, had a simple but ambitious goal: maximize student participation across India while delivering a seamless experience that stood out. With the event running entirely online from 2020 to 2022, the challenge was to cut through the noise, attract high-quality registrations, and build a brand presence that felt engaging, dynamic, and professional.
The Solution
We approached Pragati with a clear goal: create excitement before the event and polish every touchpoint during it. We crafted cohesive visuals year after year, developed content that resonated with ambitious college students, and made it effortless to register and participate. Our promotional content combined storytelling with urgency, helping drive record interest. Even in the virtual format, the event felt vibrant and professional because every element was branded, designed, and delivered with care.
“Every year, Pragati felt like it leveled up. The visuals, the experience, the structure, it’s what made participants come back year after year and recommend it to others.”
– Mr. Dev Surve, Organising Team
The Result
Pragati saw significant growth in registration numbers each year, expanding its reach to colleges across India. Participants appreciated the clear communication and high-quality visual experience, and organizers saw higher engagement from judges, mentors, and students alike. The consistent design language helped build Pragati into a recognizable and respected platform.