In the age of social media and student-driven reputation loops, the face of your institution is no longer just your logo – it’s your people. And no one embodies your academic credibility more than your faculty. Nowadays, students actively research professors before applying or enrolling. From YouTube lectures to LinkedIn posts, professors are already public…
Many colleges are actively investing in websites, social media pages, and admissions materials. But despite all this effort, they struggle to connect with Gen Z students, attract ideal faculty, or inspire alumni pride. Why?Because somewhere along the way, they’ve made a few avoidable higher ed branding mistakes, ones that weaken credibility and confuse stakeholders. Let’s…
Ask any student why they chose a particular college and you’re likely to hear answers like “placement record,” “heard it’s good,” or “my cousin went there.” Rarely do you hear, “I loved their vision,” or “their culture felt right for me.” That’s the branding gap. In India’s hyper-competitive higher education market, institutions need more than…
“Branding? Isn’t That Just for Corporates?”. Not anymore. A decade ago, terms like branding, positioning, or visual identity might’ve seemed more relevant to startups or FMCG companies. But today, education is not just about courses – it’s about perception, experience, and identity. In a highly competitive and increasingly globalized academic environment, college branding has become…