Most colleges and universities treat alumni relations as an afterthought. Maybe there’s an annual meet, a newsletter, and the occasional request for donations. But beyond that, the connection fades. This is a lost opportunity. Your alumni are walking, talking proof of your institution’s value. They carry your name into boardrooms, labs, startups, and global universities….
Ask any student in India how they keep track of college updates, and the answer will likely be the same: WhatsApp. It’s fast, familiar, and personal. Globally, WhatsApp and other messaging platforms are becoming the preferred way people interact with brands and institutions. For higher education, this presents an enormous opportunity and a challenge. Students,…
In a world flooded with program brochures, campus videos, and automated emails, facts alone won’t make your college stand out. What will? A great story. Storytelling in higher ed isn’t just a marketing tool, it’s the heart of how students, parents, and stakeholders connect with your institution. When done right, it builds trust, stirs emotion,…
AI isn’t coming for education marketing, it’s already here. From helping institutions answer FAQs at midnight to personalizing outreach for every prospective student, AI in edu marketing is quietly reshaping how colleges and universities attract, engage, and retain students. And if you’re not exploring it, chances are your competitor is. This blog is your practical…
In today’s world, your college’s social media presence isn’t just a branding tool, it’s a decision-making platform. Whether you’re an IIT or a small-town private university, students are forming impressions long before your admissions brochure reaches them. And those impressions can be improved by using social media strategies for higher ed in 2025. If your…
You’ve likely seen it happen. An admissions campaign launches, brochures printed, banners posted, videos published and yet student engagement remains underwhelming. Despite the effort, the impact often doesn’t reflect the investment. Why? Because the students you’re trying to reach, Gen Z, interact with the world very differently from previous generations. Born between 1997 and 2012,…