The SFIT Story
A unified approach to institutional storytelling, student engagement, and brand visibility.
The Challenge
SFIT had a story that extended far beyond its academic programmes. Student committees were bringing campus life to life, events were creating shared experiences, faculty were guiding students, and achievements were adding to the institution’s legacy. Yet these stories lived across different channels and experiences.
As SFIT approached the 2026 admission cycle, the opportunity was to bring these parts together. Prospective students and parents needed clarity about the college they were considering. Current students needed more ways to see their experiences and achievements represented. And the institution needed a consistent way to communicate its strengths, culture, and values beyond individual announcements.
EvolvEd partnered with SFIT to connect these stories and touchpoints, making the institution’s identity more visible to the people choosing it, studying in it, and shaping its future.
“What stood out was the ability to bring together different aspects of SFIT into a more cohesive story. The work went beyond admissions to include student achievements, campus experiences, and the many things that make our institution what it is.”
– Dr. Prachi Raut, Admission Head & HoD (INFT), SFIT
The Solution
Turning “Your Next 4 Years” into an experience students could picture.
Don’t just choose a college. Choose who you’ll become.
We built the communication around different dimensions of a student’s next four years, each giving prospective students a different reason to imagine themselves at SFIT.
> SFIT Zindagi brought campus life, student culture, and everyday experiences into the spotlight.
> The Making of an SFITian focused on the growth and transformation that happen through the engineering journey.
> SFIT with Purpose reflected the values, community initiatives, and service that shape the institution.
> Achievers Corner celebrated student accomplishments and the possibilities they represent.
> Admissions Simplified made the admission process easier to understand, helping students and parents navigate the practical steps towards joining SFIT.
We extended this thinking beyond content. The admission brochure and flyer presented the institution to prospective families, while WhatsApp, email, and website communication supported them through the admission journey.
Yuvajallosh stall branding and Programmatix orientation brought SFIT’s identity into physical spaces, and first-year induction and the welcome resources helped introduce students to the community they were joining.
Each initiative had a distinct job, from answering a question to showcasing an opportunity or bringing campus culture to life. Together, they gave SFIT a presence across the places where students discovered, considered, and experienced different colleges.
The Result
A stronger admissions response. A more visible community. A story that travelled further.
The impact showed up differently across SFIT. Admission enquiries grew by 97% year-on-year without paid advertising, signalling a substantial increase in prospective student engagement. Parents had dedicated channels for guidance through the admissions process. Current students saw their achievements and campus experiences brought into the spotlight, while faculty initiatives, student projects, and community activities gained platforms beyond campus.
Digital performance reflected this wider reach, with 341K+ Instagram views and 8.3K+ interactions over 90 days. On campus, events, orientation, and the SFIT Passport welcome kit extended the institution’s identity into the student experience itself.
The result was progress on two fronts: stronger measurable engagement with prospective students and a richer public expression of the people, work, and experiences that make up SFIT.
